Marketing & Sales
Marketing and sales data that drives revenue, not reports
All capabilities
01
Problem
Campaign, pipeline, and customer data lived in disconnected tools, so attribution and forecasting were guesswork.
02
Architecture
Unified customer data model with a semantic layer for self-serve analytics
03
Approach
Modeled marketing, sales, and product signals into a single governed layer, then exposed it through self-serve metrics so teams could act without waiting on a report queue.
Step 01
We start with the truth
- Your estate as it is
- Debt quantified
- Trade-offs named
Step 02
I design for your team
- A target operating model
- Something you can run
- No black boxes
Step 03
We move incrementally
- Strangler migration
- Governed by design
- No big-bang rewrites
Step 04
Your team takes it forward
- The thinking transfers
- Documented and owned
- I step back
Architecture assessment
See where your architecture stands today.
A short self-assessment across architecture debt, AI readiness, and governance. Run it on your own, or walk through it with me.